Bishop’s Stortford
College Picture Book Award
The Brief.
Develop a visual identity for The Bishop’s Stortford College Picture Book Award, Part of the Bishop’s Stortford Festival of Literature, to be used across advertising and marketing assets in print and digital formats.
The Design.
Since 2022 the look and feel of the promotional materials has been consistent, using the original illustrations from the shortlisted books to create a fun, colourful composition to engage children and parents alike.
This visual direction was adapted for digital channels to create promotional social media assets and video content for the event itself.
Nomination Video
Title animation and editing of the 2024 nomination video.
The Evolution.
The design is composed of cutout elements from each of the nominated titles, which will change year-on-year. The use of composition, balance, and typographic lockup are distinguishing features of the visual identity. Having said that, subtle changes have been made since the whole College rebrand in late 2023 to bring the Picture Book Award into the Bishop’s Stortford College family of assets. Brand colours — ivory and peach — have been added, and the distinctive pink adjusted to fit within this pallet.
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Picture Book Award 2022
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Picture Book Award 2023
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Picture Book Award 2024
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Picture Book Award 2025
The Evolution.
In 2022 Bishop’s Stortford College also hosted the Bishop’s Stortford Book Award, aimed at older readers. The creative brief was the same as for the Picture Book Award; to display all of the nominated books in a way that will engage with the audience and encourage participation. I took inspiration from torn billboard advertising, with glimpses of the underlying layers peeping through.
